Joey Yao
Marketing Coordinator @Young People\'s Theatre
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WORK HISTORY
Marketing Coordinator @Young People\'s Theatre
Manage large-scale corporate events for B2B clients, delivering customized experiences that generated in annual ticket sales.• Develop multi-channel marketing campaigns across digital, print, email, and community channels and ensure execution of on-time launches. • Used CRM insights and campaign metrics to optimize marketing and sales strategies.• Collaborate with creative teams to develop and deliver marketing assets and tailor messaging to various audience segmentation.
EDUCATION
BrainStation
UX Design Diploma
Ryerson University
Bachelor of Arts (B.A.)
ABOUT JOEY YAO
With 3+ years of experience in marketing, events, and client engagement, I bring both creativity and structure to how teams connect with their audience. I’ve led integrated campaigns, produced national conferences, and supported user-centered digital projects across nonprofit, arts, and tech sectors. I began my career in immersive leadership roles, where I learned how to build systems, lead teams, and deliver results. These early experiences shaped my work ethic and approach to problem-solving. Since then, I’ve helped organizations bring big ideas to life through campaigns, events, and digital storytelling that align vision with execution. As I grow in my career, I’m drawn to mission-driven work that blends innovation, clarity, and collaboration—always with the human experience at the core.
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