Joey Raspanti
Product Marketing Manager @CeriFi
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WORK HISTORY
Product Marketing Manager @CeriFi
Lead go-to-market strategy across four CeriFi brands (Bionic Turtle, MarkMeldrum.com, ACFCS, and LegalEdge), launching integrated B2B and B2C campaigns that drive customer acquisition, retention, and cross-brand alignment.• Exceeded revenue targets by 150% for the MarkMeldrum.com CFA Level 1 instructor-led study program through targeted segmentation, refined messaging, and high-performing email and digital campaign execution• Spearheaded the first coordinated cross-sell campaign between MarkMeldrum.com and Bionic Turtle, launching email and paid digital campaigns to promote FRM study packages and expand cross-brand audience reach• Played a key role in the rebranding of WLEC to CeriFi LegalEdge, overseeing positioning, messaging, and campaign rollout to ensure internal and external alignment and elevating brand equity• Built and implemented scalable marketing infrastructure, including campaign briefs, Jira workflows, and stakeholder alignment processes, improving execution speed and cross-functional collaboration across Sales, MarOps, and Product teams
EDUCATION
California State University, Long Beach
Bachelor of Science - BS
ABOUT JOEY RASPANTI
Passionate, cross-functional, creative, and results-driven marketing professional with over 7 years of experience across product marketing, digital marketing, communications, email marketing, brand marketing, and social media marketing within the tech, sports, and entertainment industries. I\'m a believer that data should drive decisions, but with creativity to support it, all with the goal of aggressively growing the business or idea. A few of my core professional skills are highlighted below: • Product Positioning • Messaging Development • Go-To-Market Strategy • Competitive Analysis • Market Research • Content Strategy • Cross-Functional Collaboration • Sales Enablement • Email Marketing • SEO/SEM Optimization • Customer Segmentation • Marketing Analytics • Lifecycle Marketing • Social Media Marketing • Campaign Management • Customer Releationship Management Quote to live by:\"I urge you to please notice when you are happy, and exclaim or murmur or think at some point,\'If this isn\'t nice, I don\'t know what is.\'\"- Kurt Vonnegut In my free time I enjoy exploring new cities, reading books, running to clear my mind, surfing, cooking new dishes, and of course - hiking the outdoors.
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