Joe Swaney
Public Relations Manager @Purchasing Power
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WORK HISTORY
Public Relations Manager @Purchasing Power
Atlanta, GA, US
Generate communications to assist in driving Purchasing Power\'s (PPC) annual growth strategy and B2B marketing strategies. Responsible for heightening brand awareness of PPC\'s employee purchasing program among key stakeholders: current and potential brokers, clients, customers and investors.Objectives include growing share of voice in media through enhanced, proactive news bureau activities; contributing owned, shared and sponsored content to media strategy; positioning PPC senior leadership as expert sources in voluntary benefits industry for news media and speaking platforms; increasing PPC visibility through professional and civic organizations, industry award opportunities and volunteer efforts; and developing/executing a comprehensive crisis communications plan.
EDUCATION
California State University, Fullerton
Bachelor's degree in Communications, Public Relations
SKILLS
ABOUT JOE SWANEY
I am an experienced PR professional adept at managing overall corporate communications, public relations strategy, project management and customer relations. I\'ve proven skills at managing editorial content and driving corporate messaging through digital, print and electronic media. I\'ve worked extensively at creating and executing award-winning cause marketing / social responsibility campaigns designed to build brand identity and relationship with key audiences. In addition to working closely with senior management—interview preparation, formal presentations and crisis communication response—I\'ve been integral in planning and executing targeted media campaigns for special events, trade shows and promotions marketing projects. I am a fresh-thinking, team-oriented leader with strong writing, analytical and problem resolution skills. Areas of expertise include:• Media Relations & Strategy• Targeted Social Responsibility Campaigns• Public Relations Writing• Social Media Strategies for Consumer Engagement• Customer Relations Management• Trade Show Strategy & Representation • Creative Event Planning & Execution• Crisis Communication Planning & Response• Interview & Presentation Preparation• Talent Relations & Media Booking
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