Eric C.
Senior Director, Performance Marketing @Purchasing Power
Atlanta, GA, US
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Mar 2023 — Present
Senior Director, Performance Marketing @Purchasing Power
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Atlanta, GA, US
EDUCATION
1990 — 1993
State University of New York at Oswego
BA, English Writing Arts
2000 — 2002
New York University
MS, Integrated Marketing
SKILLS
Customer RetentionCustomer AcquisitionOnline AdvertisingProject ManagementCreative DirectionCrmSemAccount ManagementInteractive MarketingAdvertisingSocial Media MarketingE-CommerceDirect MarketingMarketing StrategyEmail Marketing
ABOUT ERIC C.
Senior performance marketing leader overseeing full-funnel, data-driven demand generation across online and offline channels. Leads personalization at scale through integrated customer data and automated decisioning, including data science, CDP, and AI-generated models executed via dynamic and programmatic tools.
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