Joseph Monahan
Search Marketing Lead @Buyers Products Company
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WORK HISTORY
Search Marketing Lead @Buyers Products Company
Mentor, OH, US
Own and manage $1M+ in annual Amazon retail media and search investmentDevelop full‑funnel Amazon media strategies aligned to brand growth, profitability, and omnichannel KPIsLead hands‑on execution, optimization, and scaling of Sponsored Products, Sponsored Brands, Sponsored Display, and Streaming TV campaignsEstablish and maintain department SOPs, testing roadmaps, and internal case studies to improve performance, efficiency, and scalabilityLeverage third‑party platforms (Pacvue, Helium 10) for competitive intelligence, forecasting, and performance insightsOptimize and manage Amazon Vendor Central listings, driving SEO performance, conversion rate improvement, and best‑in‑class merchandisingConduct category, competitor, and market analysis to evaluate brand performance and uncover market share growth opportunitiesPerform ongoing product and keyword research to refresh Amazon listing content, unlocking both paid media and organic SEO opportunitiesIdentify new business opportunities and build end‑to‑end ecommerce strategies to increase traffic, conversion, and revenueCreate and optimize retail‑ready creative using Adobe Photoshop and Figma, including Sponsored Brand, Sponsored Display, and detail page assets
EDUCATION
John Carroll University
Bachelor’s Degree, Marketing
ABOUT JOSEPH MONAHAN
As a Search Marketing Lead at Buyers Products Company, I develop and execute a customized e-commerce catalog optimization and advertising strategy for a robust automotive and industrial product catalog within the Amazon, Walmart, Home Depot and Lowes marketplace. My concentrated work includes leveraging my expertise in e-commerce platforms like Vendor and Seller Central, as well as PIM tools such as Syndigo and Salsify.
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