Joel L.
Director of Audience Engagement @Event Partners Ltd
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WORK HISTORY
Director of Audience Engagement @Event Partners Ltd
Brighton and Hove, GB
Own end-to-end audience and customer engagement strategy across a portfolio of international B2B exhibitions and conferences.Help lead marketing, sales, and conference functions across multiple brands and international markets, delivering sustained year-on-year audience growth.Own Salesforce CRM architecture, including custom objects, Flow-based automation, validation rules, dashboards, and governance.Design and implement automated workflows to streamline lead handling, opportunity management, and internal handovers.Apply AI-assisted analysis and decision support to accelerate insight generation, improve segmentation logic, and enhance reporting quality for senior stakeholders.Establish KPI frameworks and reporting cadence aligned to commercial and organisational objectives.Coach and develop team members, embedding accountability, clarity, and continuous improvement.
EDUCATION
The City University of New York
BA, Economics
ABOUT JOEL L.
I lead audience, customer, and engagement strategy across a portfolio of international B2B exhibitions and conferences, operating at the intersection of customer experience, CRM, data, and commercial performance.In my current role, I help lead marketing, sales, and conference functions across multiple brands and international markets, with responsibility for building scalable audience and customer systems that deliver sustained year-on-year growth. My focus is on clarity, governance, and execution — ensuring that teams, processes, and platforms work together in a way that supports decision-making and measurable outcomes.I’m hands-on with Salesforce architecture, including custom objects, Flows, validation rules, and reporting, and I’m comfortable owning both the strategic direction and the practical implementation of CRM-driven processes. A core part of my role is translating complex data into insight that senior stakeholders can act on.More recently, I’ve incorporated AI-assisted analysis and decision support into how I work — accelerating insight generation, pressure-testing segmentation logic, improving reporting quality, and reducing manual overhead — while maintaining strong governance and human accountability.I’m particularly effective in environments that involve growth, operational complexity, or transformation, where cross-functional alignment and system discipline are critical.
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