Joel Richardson
Director of Marketing @Blackstar Amplification Ltd
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WORK HISTORY
Director of Marketing @Blackstar Amplification Ltd
Northampton, GB
Lead and develop a high-performing marketing team across product, digital, and creative functions, fostering a results-driven and collaborative culture. Define and execute Blackstar’s global marketing and digital strategy across all channels. Oversee all social media platforms, driving engaging content strategies, video campaigns, and paid media (including ad reels) to grow audience and conversion. Manage global marketing campaigns from concept to delivery, ensuring consistency, impact, and ROI. Work closely with international distributors to strengthen brand presence across all territories, from digital campaigns to in-store displays and POS. Plan and deliver major global events including NAMM, Guitar Summit, and Musikmesse. Own and control marketing and departmental budgets, ensuring effective allocation and commercial return. Member of the Executive Management Team (EMT), contributing to the day-to-day running and strategic direction of the business.
EDUCATION
Digital Marketing Institute
Digital Marketing
Stantonbury 6th Form College
English Language and Literature, General
Intec Business College
Business
Stantonbury Campus
English Language and Literature/Letters,
Milton Keynes College
Chartered Institute of Purchasing
ABOUT JOEL RICHARDSON
Marketing leader with 30+ years’ experience in the musical instrument industry, specialising in global brand strategy, digital marketing, and team leadership. Proven track record of building and leading high-performing teams, delivering impactful multi-channel campaigns, and driving commercial growth across international markets.Expert in developing engaging content ecosystems across all social platforms, executing data-driven digital campaigns, and aligning global distributor strategies to strengthen brand presence both online and in-store. Experienced in managing departmental and company budgets, contributing at executive level, and ensuring operational excellence across the business.A collaborative and hands-on leader who combines creative thinking with commercial awareness to deliver measurable results.
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