Joel Alcala
Creative Director-manager Saas, B2b Tech @Lumen5
Signup · Get unlimited contacts
WORK HISTORY
Creative Director-manager Saas, B2b Tech @Lumen5
Vancouver, BC, CA
Lead the in-house Creative Services team for a SaaS platform, building workflows and branded content systems for enterprise clients. Partner with GTM and Product to align creative outputs with adoption and growth goals. • Built video brand systems adopted by enterprise accounts, ensuring consistency and accelerating video production. • Rebuilt and refreshed company branding, launching a brand portal that unified adoption across product, marketing, and sales. • Designed creative workflows that reduced delivery times by over one-third while preserving quality. • Directed sales, marketing, and promotional assets that supported GTM strategy and product launches, contributing to revenue growth. • Partnered with cross-functional teams to align creative direction with business outcomes including adoption, campaign performance, and customer retention.
EDUCATION
University of Santo Tomas
Bachelor of Fine Arts
ABOUT JOEL ALCALA
I am a creative leader focused on creative operations and brand systems that keep storytelling consistent across channels. Aligns creative teams with marketing, product, and retail to deliver campaigns faster and more efficiently. Builds design workflows, templates, and scalable processes that handle high-volume requests while protecting brand integrity. Balances operational efficiency with creativity to ensure campaigns resonate across digital, retail, and experiential platforms.My experience spans B2B and B2C sectors in North America, Asia, and the MENA region, where I’ve led multidisciplinary creative teams, unified brand narratives across diverse markets, and adapted strategies to cultural nuances that keep campaigns relevant and deliver business results.Core Specializations:• Creative Operations & Workflow Optimization• Project & Campaign Management• Brand Strategy & Identity Systems• Concept Development & Creative Direction• Global & Cross-Market Campaign Execution• Storytelling Across Video, Social, and Experiential• Enterprise, SaaS, B2B & B2C Brand Enablement
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.