Joe Fitzpatrick
Head of Marketing @Covet
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WORK HISTORY
Head of Marketing @Covet
EDUCATION
BrainStation
Data Science
St Macartan's College
Leaving cert
University College Dublin
Bachelor of Arts (BA), Majored in Geography and Philosophy
Dublin Business School
Database Development and Cloud Technologies
Technological University Dublin
Master of Science MSc., Digital Marketing and Analytics
SKILLS
ABOUT JOE FITZPATRICK
I am a senior marketing leader specializing in scaling e-commerce businesses via big idea thinking and effective strategic planning. My approach is to harness business data, consumer insights/trends, and competitive analysis to formulate effective business strategies. I implement these strategies using a broad mix of (paid) digital & traditional media, CRM & social activation, PR, and brand development. My ultimate goal is to get digital businesses fully engaged with their customers, and deliver growth plans that challenge and energize the company. I do many things. At my core, however, I am a storyteller obsessed with communicating new ideas and concepts to audiences. As a marketing leader, my background & skill set is varied, encompassing both e-commerce and traditional retail brands. Having worked with both B2B and B2C focus from start/scale-up to IPO. Areas of expertise include- Brand strategy & development- Digital acquisition and performance marketing (SEO/SEM)- Agency management & competitive pitches (creative, technical, data and media)- Corporate comms & PR (inc media appearances)- Consumer insights & market segmentation - Organizational development- Strategic planning - Audience engagement & generation - CRM, nurture, and loyalty - People leadership & development- UX/UI & product ownership (aligning business and technology teams)- Forecasting, KPI setting, data modeling
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