Joe Bremend
Senior Paid Marketing Lead - Amazon Fresh (Eurpoe & Apac) @Amazon
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WORK HISTORY
Senior Paid Marketing Lead - Amazon Fresh (Eurpoe & Apac) @Amazon
Lead the Paid Marketing planning function for Amazon Fresh, covering UK, Europe and APAC across both Amazon Fresh (direct) and Grocery Partnerships businesses. Owning the strategic planning, reporting and optimisation of all Paid Marketing investment across seven countries and thirteen businesses to drive efficient customer acquisition and retention.• Ownership of a multi-million dollar budget that spans all paid channels (Addressable TV/Audio, OOH, Door Drop, Direct Mail, Paid Social, Paid Display, Paid Search, Affiliates). Translating commercial objectives into effective media and marketing plans to deliver efficient return on investment.• Work collaboratively with a complex network of internal and external stakeholders across both global and local functions, spanning Marketing, Commercial, Finance and Analytics.• Responsibility for the production and delivery of annual and quarterly planning inputs for review and sign off by VP and SVP stakeholders.• Responsible for reporting on Paid Marketing performance and ensuring that we meet efficiency and revenue performance goals, as well as continually optimising our strategic approach through ongoing innovation and simplification.
EDUCATION
Institute of Data and Marketing (IDM)
Dip DigM
The University of Sheffield
Bachelor of Laws (LLB)
ABOUT JOE BREMEND
Passionate and innovative marketeer with extensive experience managing the development, delivery and reporting of multi-channel marketing campaigns for both national and international organisations. Adept at building and maintaining relationships with external agencies and suppliers, as well as internal stakeholders of all levels, with a strong track record of translating commercial objectives into clear media strategy and marketing campaigns that deliver strong ROI.
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