Joe Petch
Global Brand Ambassador @Monkey Shoulder
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WORK HISTORY
Global Brand Ambassador @Monkey Shoulder
Working within the global brand team, my role is highly diverse and has evolved considerably. Recently my focus has centered on two core areas: delivering best-in-class brand strategy through global trade advocacy in the world’s top bars & establishing authentic partnerships within music culture.I am responsible for leading a global network of local market brand ambassadors. As a team we evolve traditional advocacy strategies to build brand relevance and community from the ground up. This includes orchestrating scalable world-class trade advocacy programs, securing strong, relevant cultural partnerships, and delivering consistent, globally recognised events with ambitious digital goals. Often coordinating multiple project specific third parties simultaneously to deliver objectives whilst managing effective budget control & evaluating post campaign data reports.I translate genuine passion points into quantifiable business growth, ensuring every activation deepens advocacy and delivers measurable results whilst supporting local communities by providing a platform for thier future success.
EDUCATION
Desborough Comp. Boys School
Photography, Art, English Literature. WSET Lv 2 in Wine & Specific Spirits
Reading College
HND computer music production
SKILLS
ABOUT JOE PETCH
Monkey Shoulder: Global Ambassador| Ontrade Specialist, Brand Advocacy, Strategy & Partnerships
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