Joe Latham
Digital Marketing Executive @Markel Uk
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WORK HISTORY
Digital Marketing Executive @Markel Uk
Manchester, GB
Manage and grow organic social media channels to enhance brand visibility and engagement, auditing content, and creating new campaigns. • Lead email marketing campaigns and automation workflows to drive audience conversion alongside reporting processes and optimisations.• Lead UK website content, performance, and updates to ensure optimal user experience, including key pages such as creating over 40 news & insights articles, product page creation, and technical docs management.• Support the transition to HubSpot as our central CRM software, social media management platform, and email software platform by creating over 60 email formats + 10 landing pages and subsequent workflows.• Proficient with HubSpot, Unbounce, SiteCore, DotDigital, and Zapier.• Relationship management owning a partner vendor relationship.
EDUCATION
Newcastle University
Bachelor of Arts - BA, Geography
Hills Road Sixth Form College
A-levels, Geography, History & Economics
ABOUT JOE LATHAM
As a Digital Marketing Executive at Markel, I help shape and deliver strategic digital initiatives that support brand growth, audience engagement, and operational efficiency. I thrive on creating scalable solutions and leveraging platforms like HubSpot, SiteCore, and DotDigital to optimise performance and streamline workflows.My foundation in human geography, gained through a BA from Newcastle University, gave me a unique lens into how people connect, interact, and influence systems; skills that translate directly into marketing. Studying the relationships between people and places sharpened my ability to analyse behaviour, interpret data, and communicate insights effectively. This perspective enables me to build campaigns that resonate with audiences and drive meaningful results.
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