Jc Hernandez
Senior Product Marketing Manager @Convera
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WORK HISTORY
Senior Product Marketing Manager @Convera
Austin, TX, US
EDUCATION
ICON Collective
Music Production
Product Marketing Alliance
Product Marketing Certified: Core | Austin 2025, Product Marketing
Texas A&M University-Corpus Christi
Bachelor of Arts (B.A.), Communication and Media Studies
Texas State University
Master's degree, Mass Communication/Media Studies
SKILLS
ABOUT JC HERNANDEZ
As a Product Marketing Manager with expertise in marketing technology and social media technology, I am adept at planning, creating, and executing go-to-market activities for various products, features, and services. I bring over five years of experience in product marketing to the table, partnering with cross-functional teams to formulate customer-centric and data-driven strategies that fuel product adoption, retention, and advocacy.I have a strong background in digital media, advertising, and marketing, with a master\'s degree in mass communication and media studies. I have a passion for understanding the market landscape, the customer needs, and the competitive dynamics, and translating them into compelling product positioning, messaging, and content. I am also a skilled communicator, trainer, and thought leader, who can effectively engage with internal and external stakeholders, and showcase the value and differentiation of products and tech stacks.
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