Jodie Woodworth
Head of Marketing @Envysion, A Motorola Solutions Company
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WORK HISTORY
Head of Marketing @Envysion, A Motorola Solutions Company
Westminster, CO, US
Member of the leadership team and head of the marketing department in a Loss Prevention and Security Software company. Built a team of 7 marketers from 2, within 1.5 years. Developed a marketing plan and strategy based on company and marketing goals. Created synergy between sales, product, and customer success departments. Focus is on brand, growth, and engagement within a subscription based SaaS model through the entire customer journey. Organize and outline processes. Determine marketing technology. Build product marketing structure in a sales focused marketing environment.Implemented a successful inbound lead strategy using paid ads and driving demand with relevant content.Launched an Advisory Board and Application Innovation Council. Developed ideal customer profile. Captured customer focused language by having conversations with the customer and capturing a true understanding of their needs and pain points.Created product overview documents, one-liners, problem-solution-result, feature/benefits for sales and customer success to be able to use for growth and expansion. Assisted in reducing churn from 20% to 7% building stronger communication channels.Generated a flow of branding, lead generation, and customer intimacy for the sales team to exceed their net new goal. 27% increase YOY.Navigated acquisition of a small SaaS company into a large corporation maintaining positioning, brand presence, and a prominent player in the industry.
EDUCATION
UNC Charlotte Belk College of Business
Bachelor’s Degree, Business Marketing
University of North Carolina at Charlotte
BA, Psychology
Queens University of Charlotte
Master’s Degree, Organizational Communication
SKILLS
ABOUT JODIE WOODWORTH
I’m a marketing leader passionate about turning complexity into clarity, building high-impact teams, and making brands unmissable. I currently lead marketing for a customer-focused SaaS company that was acquired by a Fortune 500. I successfully guided our brand and team through the transition, preserving our voice, sustaining momentum, and continuing to deliver results.Since stepping into this role, I’ve grown an agile marketing team, launched a lead development function from scratch, and evolved marketing from a support role into a strategic growth driver. I also co-led the development of two key initiatives:• Customer Advisory Board – Partnering with customer executives to influence strategy• Application Innovation Council – Collaborating with power users and the product team to align product direction and communication with customer needsAs the AI Champion for our brand, I lead efforts to drive company-wide adoption of emerging AI tools. I\'ve lead my team specifically in exploring how they can make marketing smarter, faster, and more customer-centric, from content creation to campaign optimization.My Marketing DNA: A strategic mindset and clear vision for how marketing drives growth Proven leadership through change, from acquisition to scale Expertise across brand, product marketing, digital, and demand generation A team-first leadership style rooted in coaching and accountability A love for great storytelling, clean data, and campaigns that deliver real impactMy foundation in sales gives me a strong understanding of what revenue teams need—and how marketing can deliver. I work closely with sales to align on pipeline goals, messaging, and lead quality. From launching our lead development function to building content that moves prospects down the funnel, I ensure marketing is tightly connected to sales outcomes—not just driving leads, but driving conversion.I also built our product marketing function from the ground up—defining its purpose, building foundational processes, and establishing a strong partnership with the product team. That collaboration has improved feedback loops, launch effectiveness, and messaging that truly resonates with our audience.I thrive in fast-moving environments where growth and change are constant. Whether launching new programs, rethinking structure, or leading through brand evolution, I bring clarity, collaboration, and a results-driven mindset to everything I do.
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