Jodie Brookton
Director of Media Strategy @WePlay
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WORK HISTORY
Director of Media Strategy @WePlay
EDUCATION
Essex County Council
Business Administration NVQ Level 2, Business Administration and Management, General
Essex FA
Football Coaching Level 1, Football
The FA
Playmaker certificate
ABOUT JODIE BROOKTON
When people ask what I do, I try to keep it as simple as possible: I help businesses build and execute digital strategies that drive real results.A Few Career Highlights 13+ years in digital marketing—leading campaigns across PPC, SEO, paid social, programmatic (display, video, DOOH & CTV), and affiliates. Experience across independent and network agencies, working with global brands like Disney & LVMH, travel brands like Flight Centre, Unique Homestays, The Dolder Grand and purpose-driven organisations like Greenpeace, UNICEF, and Dementia UK. Published on Econsultancy, WARC, and New Digital Age, sharing insights on digital marketing, media strategy, and the future of search. Award-winning work, recognised by BIMA, The Drum, UK Search Awards, and Global Search Awards. Led large-scale digital teams, managing up to 34 markets worldwide and teams of up to 16 specialists. Built agency-wide digital strategies that increased efficiency and performance, including saving £2M YoY in search efficiencies globally for an FMCG client.My Approach to Digital Strategy & LeadershipI believe great strategy is about understanding people, not just algorithms. A strong campaign isn’t just about hitting KPIs; it’s about knowing who you’re trying to reach, where they are, and why they’ll care.I take a test-and-learn approach, championing data-led decision-making while ensuring creativity and human insight remain at the heart of everything we do.As a leader, I’m all about collaboration, coaching, and keeping things real. I’ve seen first-hand that the best teams don’t just work hard—they work smart, with an environment where ideas can thrive.Outside of Work?When I’m not deep in digital strategy, you’ll probably find me: Playing or watching women’s football - because nothing beats a great match. Tackling DIY projects - including building a cabin, because why not? Spending time with my dogs, who definitely run my house I am also trying to read more but I always end up gaming instead.Let’s ConnectIf you’re looking to refine your paid media, performance strategy, or digital transformation, I’d love to chat.
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