Jo C.

Social Media & Content Manager @Climar Industries Limited

Leading on the companies’ social media and content strategy nationally for the national ColourFence brand and more targeted, regional activity for the 44 regional businesses.\\\\n\\\\n Managing 26 Meta Ad accounts, reporting on spend and return on investment. Achieved a 9:1 ROI in 2022 generating £0.5 million of new business.\\\\n Content creation including social graphics and writing articles, blogs and editorials to use on social platforms to increase engagement and consideration and also on the website to improve SEO and UX.\\\\n Community Management of 90+ social profiles. Proactively and reactively managing social media to ensure interaction is in keeping with brand values and minimises negative sentiment.\\\\n Using software including MS Office, PicMonkey, Canva, Wordpress, Capcut, Vimeo and others\\\\n Analysing marketing activity using tools including Google Analytics, Facebook Insights.\\\\n Communicating with other business areas to ensure messages pushed out on social media reflect the business objectives and complaints received via social are monitored and reported to Admin/Customer Service Team.\\\\n Soliciting 5-star reviews on Trustpilot to build company reputation online taking the Trustpilot score from 3.7 to 4.8.\\\\n Training junior colleagues in social community management best practice.\\\\n Prioritising multiple workstreams, collaborating with colleagues and working to tight deadlines.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n