Joachim Box
Vice Head of Global Corporate Marketing @Fujitsu
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WORK HISTORY
Vice Head of Global Corporate Marketing @Fujitsu
As the Vice Head of Global Corporate Marketing at Fujitsu, I am responsible for crafting and implementing effective marketing strategies that will help Fujitsu achieve its corporate goals. To do this, I utilize my extensive knowledge of Marketing Strategy, Creativity Skills, Branding, and Digital Marketing. By staying up-to-date with the latest trends and best practices in these areas, I am able to develop innovative and effective marketing campaigns that resonate with our target audience.As a leader within Fujitsu, I am also responsible for managing and motivating my team to ensure they are performing at their best. My Leadership skills allow me to inspire my team and create a positive working environment that fosters creativity and collaboration. Through my guidance, my team is able to develop and execute marketing campaigns that effectively promote our brand and products on a global scale.
ABOUT JOACHIM BOX
I believe in the power of purpose-led marketing. This involves linking brand, channel and customer engagement activities to a core purpose, harnessing efforts toward a mutually beneficial goal. My focus is around humanizing B2B marketing by creating connections between people around issues that really matter. By building emotion into marketing activities, we can deliver great results in areas such as branding, demand generation, digital marketing, events, CxO engagement and content development for though leadership.We leverage innovative marketing technologies and techniques to find better ways of telling our stories and connecting with our target audience. “Purpose” is central to this approach, as customers look to work with companies that share values and help deliver a broader set of outcomes.I am passionate about ensuring the Fujitsu brand contributes to the company\'s overall success and growth strategy. Major re-brand and new brand launch programs have led to several brand awards and year on year increase in brand value. Ultimately, the strategic marketing initiatives that me and my teams deliver demonstrate how we can give value to our customers whilst helping the company grow.
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