João Britto
Marketing Manager @Hungerhub
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WORK HISTORY
Marketing Manager @Hungerhub
Toronto, ON, CA
Hungerhub is a catering platform that connects offices to caterers, simplifying corporate meal programs. Reporting directly to the CEO and COO, I led growth-focused marketing initiatives and strategies.• Drove 2.2x growth in weekly orders and 130% increase in total revenue within a year.• Generated a 2.6x increase (~160%) in organic inbound leads within 12 months.• Boosted organic impressions by 150% and clicks by 70% by improving avg. search position from ~30 to ~12 using geo-targeted pillar pages, category subpages, and long-tail SEO strategies.• Managed and optimized paid media campaigns, increasing conversion rates by 20% while reducing CPA by 40% through CRO-focused landing pages and funnel optimization.• Implemented end-to-end analytics and sales attribution via GA4, Tag Manager, Looker Studio, Zapier, and Pipedrive, creating unified dashboards to track lead sources, channel performance, and ROI.• Led a website revamp and created high-conversion landing pages for paid acquisition and inbound demand, applying CRO best practices to maximize lead capture.
EDUCATION
The University of Winnipeg
Postgraduate Degree, Marketing Management
Faculdade FACHA
Bachelor's degree, Advertising
ABOUT JOÃO BRITTO
I’m a data-driven and results oriented marketer with 6+ years of experience driving revenue growth in both B2C and B2B markets. I identify key levers that empower businesses to scale, combining analytics, creativity, and strategy to drive better marketing, product, and business decisions. I lead multidisciplinary marketing teams with a focus on demand generation, acquisition, and conversion optimization, ensuring each initiative is aligned with business objectives. My expertise spans:• Performance Marketing: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads • Organic Growth: SEO, CRM, and inbound marketing strategies• Conversion Optimization: A/B testing, CRO techniques, and growth hacking• Sales Funnel Optimization: Improving ROI, ROAS, and Contribution Margin• Strategic Budgeting: Business case development, P&L analysis, forecasting• Data & Analytics: Setting up tracking systems, dashboards, and actionable reports• Product Marketing: Enhancing retention & acquisition through a business-focused lensI thrive in fast-paced environments where marketing meets strategy to unlock full growth potential. Let’s connect!
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