João Rio

Assistant Brand Manager @Chickenguard

Developed and executed the annual marketing strategy for B2C and B2B, focusing on Digital Marketing, Social Media management, Content Creation and Brand Management.• Conceptualised and executed designs and videos for social media content, paid media ads, website, Amazon A+ content, newsletters, and customer support. Using tools such as Canva and Adobe Creative Suite. • Planned and executed paid ad campaigns on Meta Business, targeting audiences in the UK, US and EU. Updating visuals, budget allocation and promotional campaigns. • Created an Influencer/Ambassador campaign to promote the product with key opinion leaders and influencers, each one with different strategies and KPIs.• Collaborated with external photographers/videographers to plan/brief shoots for website, social media content and Amazon. • Responsible for creating email marketing campaigns through MailChimp/Omnisend for B2C and B2B, sharing new products, promotional campaigns, and news. • Attended monthly meetings with Managing Director and Head of Marketing, to report promotional campaigns, new industry trends, competitors’ analysis, KPIs, pricing strategy or new products.• Responsible for managing the workflow with design and e-commerce (WooCommerce and Amazon) agencies. On a weekly meeting it would be discussed new website updates, customer experience, planning promotional campaigns, paid ads spent (Google Ads and Amazon Ads), SEO, and discussing the latest sales report.• Planned and successfully launched a new product working closely with the CEO/Inventor. Reporting the latest product trends and features during the product development. Creating a new packaging with the packaging manufacture and design agency, as well as developing product instructions. And leading the product launch marketing strategy.• Created instructional videos on YouTube to respond to FAQs, helping the Customer Support Team to improve workflow, effectiveness, and customer experience.