Joao Aliane
Trade Marketing Manager @Reckitt
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WORK HISTORY
Trade Marketing Manager @Reckitt
London, GB
EDUCATION
Frances Kelsey Secondary
High School
Coventry University
Bachelor of Arts - BA, Business and Management
ABOUT JOAO ALIANE
Experienced Category Manager at Haleon with a proven track record in driving category growth, delivering actionable shopper insights, and building strong retail partnerships 🤝. Previously, I worked as an Account Manager at Haleon, managing the Boots business and strengthening key relationships to drive sales performance in a competitive retail environment.With a solid foundation in both category management and account management, I am passionate about leveraging data-driven strategies to enhance shopper experience and category performance. I thrive at the intersection of commercial excellence and customer engagement, collaborating across teams to optimize shelf presence, improve shopper conversion, and unlock business value.My expertise spans new product development business cases, performance tracking, and retail relationship management for key accounts including Morrison’s, Superdrug, and Boots. Looking ahead, I aim to deepen my impact by transitioning back into account management — bringing a comprehensive understanding of category dynamics and customer needs to deliver even stronger results for retailers and brands alike.
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