João Alves
Head of Marketing @Massa Labs
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WORK HISTORY
Head of Marketing @Massa Labs
Head of Marketing at Massa: owned website and wireframe builds, led content, shaped narrative and roadmaps, ran events and partnerships, managed grants, and designed airdrop/incentive programs end‑to‑end.
EDUCATION
INSEEC MSc
Marketing Digital & E-business
La Rochelle Université
LEA : Anglais - Chinois, Spécialisation Commerce International
Lycée Léonce Vieljeux
Baccalauréat STI2D, Innovation Technologique et Eco-conception
ABOUT JOÃO ALVES
With 5+ years of experience on Digital Marketing. Brand builder and GTM operator in Web3, blockchain, and fintech, translating complex ideas and products—from Layer 1 to hybrid and Web2—into clear narratives that speak to users.
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