Joanne Hockaday

Commercial Manager @Martel Instruments

Durham, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2008 — Present

Commercial Manager @Martel Instruments

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EDUCATION

1997 — 1999

Durham College

Business Admin

SKILLS

New Business DevelopmentInternational SalesManufacturingAccount ManagementBusiness DevelopmentProduct MarketingSales ManagementMedical DevicesKey Account ManagementProduct DevelopmentCustomer Relationship Management (Crm)NegotiationPurchasingStart-UpsManagementBusiness StrategyForecastingCrm

ABOUT JOANNE HOCKADAY

When you’re running a busy lab, you need to know your results are being recorded accurately,that compliance standards are maintained, and that you’re operating as efficiently as possible.At Martel Instruments, we work with you to ditch the clipboard and pencil by connecting your standalone equipment directly to your electronic note book (ELN) or laboratory information management system (LIMS).Through my experience working as Commercial Manager for the past sixteen years I have enjoyed developing long-standing relationships with senior scientists and lab managers. From conversations I’ve had, the most common operational challenges within your lab I can help address with Vida are: • How to accurately record results and measurements from standalone pieces of equipment and have them upload to your ELN without the need for a clipboard and pencil. • How to reduce equipment downtime by staying abreast of the current operational status of your standalone equipment• How to reduce the risk of ALCOA non-compliances by removing the manual aspects of job traceability Purchasing a new bit of kit to help solve these problems should be straight forward, yet have you ever thought- “I have legacy equipment from many different manufacturers and I can’t justify investing in all of their bespoke connection software packages”- “I’ve invested in all this equipment, and the technician is still spending time recording results with a pen and paper”- “My technicians should be spending more time in the lab, rather than worrying if they have correctly transcribed the test results into the ELN” If you’re ready to learn a little more about how Vida can address these problems (and more), download our FREE “Focused on Lab Connectivity” document at martelinstruments.com/vida or drop by the booth at Eastern Analytical Symposium on 18th - 20th November to see how Vida has been solving problems for scientists and lab managers, just like you.

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Joanne Hockaday — Commercial Manager at Martel Instruments in Durham, GB | Unifers