Joanne Volkert

Brand Manager @Lessiter Media

Brookfield, WI, US

Since 1981, Lessiter Media has been a leader in delivering solutions to the North American Agriculture and Equine Hoof-Care markets through 8 award-winning magazines, 6 innovative websites, 7 timely e-mail newsletters and 5 renowned conferences.BRAND MANAGER (January 2023 - Present)MARKETING MANAGER (January 2015 - Present)MARKETING SPECIALIST (June 2012 - January 2015)Primary responsibilities include:• Acquisition and renewal of subscriptions through direct mail, telemarketing, digital efforts and special programs• Acquisition for ancillary products and event registrations through direct mail, telemarketing online efforts and special programs• Participate in test strategy development designed to meet/exceed department and organizational goals• Contribute in the development of business budget and marketing plans for all publications, ancillary products and Summit and Conferences and ensure their timely and cost-effective execution• Creation of marketing materials from concept through the production process• Help develop USPs for each publication and aid in the development of advertising sales print and digital efforts• Provide expertise in digital direct marketing including email, paid search, social marketing and banner advertising.• Help develop acquisition and retention strategies• Sell products and network with potential customers during industry events• Contribute to achieving team ad sales goals for two annual print directory editions• Design and develop web pages with embedded order forms• Update and maintain product in online stores• Update conference web pages on a regular basis and as required

University of Wisconsin-Milwaukee

Bachelor