Joanna
Forever 21 Art Director @YM INC.
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WORK HISTORY
Forever 21 Art Director @YM INC.
Led photoshoot production from start to finish, ensuring a consistent look across in store, web, email, and social campaigns.• Integrated AI workflows to turn still photos into video content and extract clean product shots, making our assets work harder across all platforms.• Collaborated with Marketing and E-commerce to build promotional materials that directly supported sales goals.• Refined creative strategies by looking at weekly sales data, adjusting email and web content to better connect with our audience.
EDUCATION
Ontario College of Art and Design
Bachelor of Design
SKILLS
ABOUT JOANNA
As a freelance art director at Joanna Kam, I specialize in art directing and producing photoshoots for fashion, beauty, product, and food clients. I have over twelve years of experience in the field of graphic design, working with various media platforms and publications.My core competencies include artistic direction, post-production, social media graphic design, and editorial design. I am proficient in Adobe Photoshop, Illustrator, InDesign, and Figma, and I can work in both PC and Mac environments. I have also received multiple awards for my layout and design work, such as the P&G Best Layout in 2015.
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