Joanna Iltis

Email Marketing Manager @Tricon Living

Santa Ana, CA, US

Key Contributions:\\\\n- A/B testing to successfully maintain an email open of 35% and click rate of 4% which exceeds industry standards.\\\\n- Refined the voice of the customer survey process and enhanced communications which increased the submissions take rate 15%.\\\\n- Implemented strategic email programs targeting segmented leads and maintaining residents retention\\\\n- Launched an automated lead and resident nurture email program with brand touchpoints to increase awareness & conversion.\\\\n- Implemented a qualified lead scoring model based on prospect behaviors, criteria, and data points to prioritize team contact.\\\\n\\\\nEmail & Digital Marketing Leadership:\\\\n- Email marketing responsibilities covering US single-family assets across 18 markets, 23 US multi-family communities and two Canadian multi-family communities.\\\\n- Plan and oversee multi-channel marketing campaigns (email, SMS, social) for lead attribution, lead management and resident engagement.\\\\n- Design email templates, marketing collateral, social assets, & PowerPoints aligned to standards internally and externally.\\\\n- Implemented a lead scoring model based on prospect behaviors, criteria and data points indicating a qualified lead to help contact prioritization.\\\\n-Optimize internal WordPress site via page updates, landing page development, report extraction, and media uploads.\\\\n- Develop monthly social content calendar and image selection while designing with on-brand elements.\\\\n- Assist with strategy and design for paid advertising, SEM, retargeting, social, SEO to increase leads.\\\\n- Manage customer surveys fielding, results management and reporting\\\\n- Create detailed, monthly email, voice of the customer and fraud reports to determine end-of-month performance analysis.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

University of Maryland Baltimore County

Bachelor of Arts, Graphic Design