Joanna Stoneley

WORK HISTORY

EDUCATION

ABOUT JOANNA STONELEY

I am a dynamic, creative and driven Brand Builder, with a career leading innovative brand strategies for local and global brands including Jimbo\'s, Fussy Cat, V Energy, Whitlocks, Orb and Cerebos, actively increasing consumer connection and engagement. Highly collaborative, I have engaged with media agencies, sponsorship partners and customers across trade and retail sectors to maximise brand-promotion opportunities and deliver success. Currently, I am the Marketing Manager for over 10 brands in the NZ market. I sit on the Senior Leadership team in NZ and am heavily involved in setting the business direction with sole responsibility over each of the brand strategies for the local market including setting the budgets, KPIs and prioritising investment in alignment with the rest of the commercial team. At V, my role was focused on how the V Energy brand interacted with consumers through experiential marketing, management and acquisition of key strategic sponsorships. I was responsible for everything from writing brand positioning, creating brand strategies and managing budgets, through to doing deep dives into market research and customer insights to shape future strategy and ensure success. A large portion of this role was centred on how we interact and engage with our consumers in their world. This included managing all sponsorship properties, developing the content strategy, managing social media strategies, and managing partnerships to amplify reach. I have successfully led a number of product launches (such as bringing back the legendary V Black), crafted ‘experiential and digital campaigns that engaged with the consumer group, increased brand presence and extended market reach.My earlier career includes brand, marketing and campaign management roles with both Cerebos Gregg’s and Bank of New Zealand. In these roles, I led multiple projects, launched products, collaborated with agencies and ensured consistent brand messaging. By nature, I am analytical and data focused, which makes hitting KPIs front of mind. I thrive when I have a goal to meet and can plan a clear path to completion with check-ins for progress along the way.Brand strategy | Experiential campaigns | Digital strategy | New product development | Consumer-led activity | Sponsorship management | Budget management | Analysis and insights | Brand communications | Media-agency collaboration | Project management | Market research