Joanna Jacques

WORK HISTORY

EDUCATION

ABOUT JOANNA JACQUES

Marketing & Growth Leader | Builder of Teams, Systems & Messaging Scope: Canada + U.S.| Leading 15-Person Team | Advisory Board Member Growth & Expansion. Provided marketing strategy, guidance and support which helped scale the company from 200 → agents across Canada & the U.S. Supported international expansion into the U.S. with tailored strategies, messaging, and compliance. Oversaw translations (Spanish + French), ensuring every initiative scales across multiple languages. Built tools and systems that directly support phases of growth: targeting agents. Crisis Management & Reputation. Responded for the company through a regulatory audit where the industry was under scrutiny. Maintained credibility and growth in Canada despite being unfairly lumped in with failing competitors. Positioned marketing to defend reputation while keeping expansion momentum alive. Innovation & Platforms researched, tested, and implemented Workvivo, Udemy, Colossyan, Eleven Labs, and AI solutions to modernize communication, training, and marketing. Introduced AI adoption within the team early, ahead of leadership, improving efficiency and positioning the company as forward-thinking. Training, education & enablement. Oversaw the creation of the company’s first LMS Catalyst courses to provide scalable agent training. Developed interactive recruiting presentations and scripts that agents actively use to expand their networks. Oversee client-facing video presentations to teach financial concepts and convert prospects into booked meetings. Coordinated ongoing staff education via Udemy and other digital resources. Leadership & people development: Lead a 15-person marketing & translations team, overseeing strategy, assignments, and coordination. Maintain extremely low turnover by fostering a culture of loyalty, trust, and development. Provide 1:1 coaching and mentorship, building people into stronger professionals and future leaders. Strategic & executive contributions: Sit on the advisory board, contributing to company-wide strategic decisions. Helped prepare investor presentations that positioned the company for funding and growth. Supported a successful share swap into a holding company to strengthen the corporate structure. Balance execution + strategy: Hands-on with messaging and marketing while driving long-term growth vision. Core Value build infrastructure that scales; for companies, for agents, and for the people I lead. My track record demonstrates not only growth in numbers, but also growth in systems, innovation, and people.