Joanna Patterson
Vice President, Senior Account Executive @Burke, Inc
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WORK HISTORY
Vice President, Senior Account Executive @Burke, Inc
Fairfield, CT, US
Burke, Inc. is a full-service market research firm that connects research, strategy and education, lending a uniquely comprehensive perspective to client challenges. At Burke, I partner with clients in identifying opportunities to uncover unique insights that will drive real growth - across industry verticals, distribution channels and in the innovation space.
EDUCATION
University of Connecticut
Master of Business Administration - MBA, Marketing/Marketing Management, General
University of Virginia
Bachelor of Arts (BA), French and International Relations
SKILLS
ABOUT JOANNA PATTERSON
I help clients build revenue streams and increase market presence. Founded by Alberta Burke in 1931, the focus at Burke is on quality and innovation. Every client and project benefits from this, resulting in strategic insights and action plans that break through. I have developed unique category, channel, product and communications strategies for PepsiCo, Campbell\'s, Colgate and Philips and introduced products across a range of categories: Jimmy Buffet\'s Margaritaville Margarita Mix, Intuition Women\'s Razors (Kelly Clarkson partnership) and Playtex Pink Gloves.With a thoughtful approach and genuine positivity, anything is possible.
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