Joanna Lelavith
Manager Digital Merchandising, American Girl @Mattel, Inc.
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WORK HISTORY
Manager Digital Merchandising, American Girl @Mattel, Inc.
Los Angeles, CA, US
EDUCATION
Cal State Fullerton
Bachelor of Arts - BA
ABOUT JOANNA LELAVITH
Results-driven eCommerce leader with 15 years of experience in the toy and fashion industries, specializing in digital merchandising, SEO, and conversion optimization. Proven ability to lead cross-functional teams and execute digital strategies that elevate brand storytelling, drive product visibility, and increase revenue. Skilled across platforms including Salesforce (Demandware), Shopify, AEM, and Adobe, with deep analytical expertise in Google Analytics, Tableau, JIRA, and Confluence. Strategic and collaborative, with a passion for blending creativity and data to deliver engaging, high-performing customer experiences.
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