Joanna Bourke
Marketing and Communications Lead @Pacific Dance New Zealand
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WORK HISTORY
Marketing and Communications Lead @Pacific Dance New Zealand
Auckland, NZ
Marketing, Branding and Communications for arts organisation catering for Pacific talent and practitioners in contemporary and heritage dance, film, movement and the like. Three major events are produced annually: Pacific Dance Festival, Artist in Residence, Choreographic Lab. Throughout the year community and school holiday programmes are run in various locations around Auckland. Role has a strong focus on building awareness for the events, driving and commercialising audience participation and engagement and giving our artists and producers further opportunities to build their own brands and audiences and launch their creative works.
EDUCATION
Wageningen University & Research
Agriculture - Optimising Performance of Producer Organisations
University of Auckland
Bachelor of Commerce (BCom), Marketing and Commercial Law
SKILLS
ABOUT JOANNA BOURKE
I’m an executive leader with 20+ years’ experience driving organisational transformation, strengthening governance, and delivering high‑impact brand and stakeholder strategies across corporate, government, and international environments. I lead complex change, align Boards and executive teams, and position organisations for growth through clear strategy, disciplined execution, and strong people leadership.I specialise in navigating ambiguity, stabilising organisations during transition, and building the systems, culture, and relationships that enable performance. Whether restructuring a business, repositioning a brand, or managing high‑pressure operational challenges, I bring a calm, strategic, and commercially grounded approach.My background spans CEO‑level leadership, multi‑million‑dollar programme management, crisis and risk communications, market development, and customer‑centric brand strategy. I’ve worked with organisations in telecommunications, hospitality, tourism, FMCG, workforce development, and creative industries — helping them strengthen reputation, grow markets, and build capability.At my core, I’m a connector and a strategist. I build trust quickly, move seamlessly across sectors, and bring people together to solve complex problems and deliver results. I thrive in environments that demand leadership, clarity, and momentum.If you’re building something ambitious — a transformation, a new market, a brand repositioning, or a leadership reset — that’s where I do my best work.
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