Jo Ward
Head of Marketing @Biscuit
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WORK HISTORY
Head of Marketing @Biscuit
London, GB
EDUCATION
Oxford College of Marketing
CIM Professional Diploma in Marketing, Marketing
Sparsholt College
Bachelor of Science (BSc), Equestrian/Equine Studies
ABOUT JO WARD
As Head of Marketing at Biscuit Pet Care, I drive brand growth for the Biscuit app, making dog care simpler, smarter, and more rewarding. Through strategic campaigns and brand storytelling, my focus is on building a loyal community of pet parents who trust Biscuit to keep their dogs happy and healthy, positioning it as the go-to app for dog owners.With a background in growth marketing, digital strategy, and brand development, I thrive bringing creativity and data together. Whether launching high-impact campaigns, driving customer acquisition, activating sponsorships and events, or crafting compelling narratives, I build brands that connect emotionally while delivering business impact. From strategic vision to hands-on execution, I ensure every touchpoint resonates. Expertise: Brand Strategy | Growth & Performance Marketing | Digital & Traditional Channels | Community Engagement | Customer Acquisition | Partnerships & Sponsorships | Content & SocialBeyond marketing, I have a passion for animals and property. My years of horse ownership and a degree in Equine Studies have shaped my work in both the Equestrian and Canine worlds, while my love for property and real estate has also been reflected throughout my career. Passionate about pets, tech, and purpose-driven marketing. Let’s connect!
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