Jo Haggarty
Brand Activation Manager @Hotel Chocolat
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WORK HISTORY
Brand Activation Manager @Hotel Chocolat
Key achievements:• Created and led the new retail events launch strategy and roll-out plan across the estate of 100+ stores• Designed and delivered new event propositions for key campaigns, managing budgets, product selection, digital assets, training toolkits, and marketing plans with a strong customer-focused approach• Supported external pop-up activations including managing a team of agency staff, from hot chocolate sampling in key retail locations, running live VIP events at Stylist Live and our immersive Christmas Imaginarium experienceResponsibilities:• Led the annual activation plan for retail events with an annual calendar of activities, aligned to the overall Marketing plan• Developed a strategy to increase customer bookings, reach and engagement in our stores• Created detailed toolkits and training for staff to ensure events are a high standard and executed brilliantly • Supported stores on local and collab event opportunities ensuring a premium experience that represents the brand• Identified opportunities for us to deliver our gentle farming messages enabling us to tell our key brand stories around cacao farming• Responsible for working closely with all marketing channels (CRM, PR, Paid, Social, Internal Comms) to amplify all activations through marketing to maximise awareness and bookings• Work closely with the social media team to create engaging content to support all activations
EDUCATION
Liverpool John Moores University
BA (Hons) Criminal Justice, Criminology
ABOUT JO HAGGARTY
Retail brand activator with extensive experience creating premium customer experiences through creative storytelling, visual execution and personalised engagement. Delivers high-impact brand activations that strengthen brand identity and drive commercial results. Skilled in stakeholder management, collaborating with brand teams, store leadership and external partners to bring campaigns to life.
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