Jo Bentham

New Homes Marketing Coordinator @Homes By Carlton

Newton Aycliffe, GB

Marketing and content creation for regional housebuilder Homes by Carlton. Key Milestones:~ Conceptualising, planning and executing marketing campaigns for multiple housing developments.~ Achieving excellent average open and click-through rates on marketing emails, 33% and 78% above industry benchmarks respectively.~ Developing an automation strategy using HubSpot to improve the customer nurturing process.~ Researching and writing informative guides and resources tailored to our audience of first and next-time buyers.~ Drafting press releases, organising photoshoots and working with a third party agency to distribute.~ Creating organic social media content for LinkedIn, Facebook and Instagram – including Instagram Stories and Reels – tailored to each platform\'s respecitve audience.

Durham Sixth Form Centre

A Level

Belmont Community School

GCSE

Newcastle University

BA (Hons)