Jacqueline Durett

WORK HISTORY

EDUCATION

SKILLS

ABOUT JACQUELINE DURETT

Most organizations have a clear strategy.What they underestimate is how quickly focus erodes when priorities multiply.When new initiatives layer on top of existing ones, when leaders are stretched and managers are translating change in real time, productivity dips quietly. Engagement slides. High performers start to question where their effort fits.The issue isn’t effort. It’s clarity.That’s where I work.As a Senior Consultant at Forty1 (forty1.com) and member of the firm’s Senior Leadership Team, I partner with organizations at moments when complexity increases — growth, transformation, executive transition, sustainability commitments that must feel operational, not aspirational.My focus isn’t producing more content. It’s helping leadership teams align around a coherent narrative so employees understand:> What matters most> What can wait> How their work contributes> Why it’s worth their energyWhen clarity improves, momentum returns. And when people can see the connection between strategy and their day-to-day work, belief strengthens.Before internal communications, I led editorial teams in journalism, where trust was earned through precision and plain language. That background still shapes my approach: simplify what’s complex, surface what matters and give people what they need to act.If your organization is moving quickly but alignment feels fragile, we’re likely solving the same problem.