John McElfresh

Manager, Social Media @Collectors

Spearhead end-to-end social media strategy and growth initiatives, driving 75% audience expansion to 618K+ followers through data-driven optimization and platform innovation. Led company\'s successful expansion to TikTok while implementing robust performance analytics framework. Orchestrated strategic influencer partnerships and creator collaborations to accelerate audience growth across platforms.Built and executed platform-optimized content strategies in partnership with creative teams, managing comprehensive content calendars and cross-functional initiatives with marketing, PR, and product teams. Scaled social media department through strategic hiring and team development, establishing key roles including community management. Currently leading a small team that includes a coordinator and Community Manager.