Jenny Kennedy
Senior Manager, Brand Multiplatform Media Strategy @Hallmark Media
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WORK HISTORY
Senior Manager, Brand Multiplatform Media Strategy @Hallmark Media
Los Angeles, CA, US
Known for delivering high-impact campaigns with measurable results, including audience growth, conversion rate optimization, and top network ratings. Strong communicator and collaborator with expertise in elevating brand visibility and forging strategic partnerships. • Oversee new systems, tools, and processes to achieve team objectives. • Analyze campaign performance (GRPs, Reach, Frequency, Conversion Rate) utilizing Grip It and Excel. Also present company-wide on an ongoing basis. • Led A/B tests with tailored copy optimization and segmentation, identifying high-performing variants and boosting engagement.*Assumed Director role during supervisor\'s absence*
SKILLS
ABOUT JENNY KENNEDY
Results-oriented professional with experience driving multi-platform campaign execution…
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