Jonathan Laverentz
Founder & Fractional CMO @Flying Pig Digital
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WORK HISTORY
Founder & Fractional CMO @Flying Pig Digital
Raleigh-Durham-Chapel Hill, NC, US
Flying Pig Digital is a consultancy purpose-built for ambitious brands that need senior marketing leadership without the overhead of a full-time CMO. I lead engagements as a Fractional CMO and executive marketing strategist, partnering with SaaS startups, growth-stage companies, and established brands to: • Shape positioning and messaging that differentiates in crowded markets • Design and execute go-to-market strategies that accelerate pipeline and revenue • Build demand generation, retention, and enablement programs tailored to growth priorities • Guide leadership teams with hands-on support that balances strategy and executionAcross clients, I’ve led projects ranging from SaaS GTM and eCommerce builds to brand repositioning, retention playbooks, and multi-channel campaigns. Every engagement is grounded in clarity, speed, and measurable outcomes.
EDUCATION
Northrop University
Bachelor of Science - BS, Aerospace, Aeronautical and Astronautical Engineering
Baker University
Music Education
SKILLS
ABOUT JONATHAN LAVERENTZ
I build the stories that build companies, from 0→1 launches to $100M+ scale.I help B2B SaaS leaders align brand, product, and pipeline to drive measurable, story-led growth. For 15+ years, I’ve led high-impact product and growth marketing across industries from manufacturing and FinTech to eCommerce and IoT, bridging the gap between what a company makes and what the market needs.I’m a pragmatic yet creative marketing leader who brings structure to chaos and momentum to ideas. Whether it’s shaping a platform narrative, launching a go-to-market strategy, or rebuilding alignment between sales, product, and marketing, I focus on what actually moves the business: growth, adoption, and lasting customer value.My approach is grounded in data, enhanced by AI, fueled by creativity, and guided by empathy, the core of the H2H philosophy behind my book STOP SHOUTING.Where I bring value:• Visionary leadership across global GTM strategy, product lifecycle marketing, and competitive positioning• Expertise in high-growth SaaS sectors, including Manufacturing, Supply Chain, FinTech, Procurement, and EAM• Proven success driving pipeline growth, ARR expansion, and brand visibility through strategic storytelling• A track record of building and mentoring high-performing teams that deliver results across regions and channels• Deep knowledge of demand generation, AI-driven analytics, PLG strategies, and marketing automation systemsLet’s connect if you’re scaling, realigning, or rewriting your next growth story, or if you just want to swap great product or brand stories.
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