John Laun

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOHN LAUN

I’ve always believed that the best marketing is simply great storytelling — understanding people, emotion, and meaning, then translating that into something others want to be part of.I studied English Literature at UCLA and spent my early creative years writing plays and screenplays, which shaped how I think about narrative, character, and audience. That foundation continues to influence how I approach brand, marketing, and leadership today.After graduating, I had the opportunity to work with two of the world’s most storied legacy brands — Ringling Bros. and Barnum & Bailey Circus and The Walt Disney Company\'s Disney On Ice property — where I learned firsthand how great brands are protected, stewarded, and brought to life with intention.I later parlayed that foundation into building global marketing teams from the ground up. I was employee #1 at Vi, spending 14 years helping grow the company from its first dollar to more than $2B in cumulative revenue across 15 countries, supporting its evolution from startup through hyper-growth and international expansion.Staying in the wellness space, I took on a new challenge as Huel\'s VP or North America. As the company\'s first overseas employee, building a team that led to over $10m in first-year sales for a company that now spans over 110 countries around the world. I am currently Chief Marketing Officer at Earthbar, a California health and wellness staple since 1971 now serving incredible functional smoothies and more in over 60 locations nationwide. There I proudly lead a team that supports brand, marketing, digital growth, innovation, and omnichannel strategy across national platforms. Across two decades, my work has centered on a simple idea: the strongest brands are built when storytelling, strategy, and culture are aligned.