Julian Kibbie

Associate Director, Addressable Activation @KINESSO

Manage a team of Activation Managers, Sr. Associates and Associates to plan, build, track, and optimize programmatic campaigns across DSPs- Lead a variety of Display, Video, Native, Audio, and CTV campaigns across platforms including DV360, The Trade Desk, Amazon Ads, Yahoo, and Google Ads- Collaborate with clients weekly on performance, delivery, tests & experiments, and future initiatives to best drive bottom of funnel performance- Utilize DSP, CM360, and LiftLab data to verify campaign performance trends and coordinate campaign budget to best tune to client KPIs- Coordinate with multiple internal teams weekly on campaign build layout, PMP/PG utilization, and 3P audience utilization- Build and collaborate on documentation to establish best practices for campaign setup & optimization, creative troubleshooting, and vendor/client communication- Experience in Microsoft Excel with SUMIF(S) and VLOOKUP to collate data for campaign optimization and presenting data- Versatile with parsing HTML, JS, and VAST for potential errors in 3rd party tag sheets- Skilled with making plans of action with DSP partners like Google and The Trade Desk to best utilize DSP level automation