Jeff Jones

Digital Marketing Manager @Forge Industrial Staffing

Grand Rapids, MI, US

Strategic Marketing Development: Crafted and executed a comprehensive marketing strategy for the entire company and its 12 branch locations, enhancing brand consistency and market penetration- Cost-Effective Media Management: Drastically reduced media spend by 70%, saving the company tens of thousands of dollars monthly, while improving campaign effectiveness through strategic optimization of paid advertising across multiple platforms- Leadership and Team Management: Led a diverse team of 13, including 3 marketing professionals and 10 content creators/brand ambassadors, fostering a collaborative environment that boosts productivity and creative output- Innovative Content Initiatives: Launched a job market/work skills podcast as a dynamic content marketing tool, and developed an extensive internal training program with over 150 instructional videos, regularly updated to enhance employee skills and engagement- Digital Transformation: Overhauled the company website to rectify SEO deficiencies and usability issues, significantly boosting online visibility and user engagement- Advanced Analytics Implementation: Instituted a comprehensive conversion and applicant tracking system, providing detailed analytics that guide strategic decisions and improve marketing outcomes.Intranet Development: Created and launched a new intranet, enhancing internal communication and operational efficiencies across the organization- Versatile Role Fulfillment: Successfully handled various other tasks and duties as needed, demonstrating flexibility and a broad skill set in marketing management.

Kaplan University

Bachelor's degree, Communication, General