Geeroh Ebrada
Marketing Lead @Sophron Solutions
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WORK HISTORY
Marketing Lead @Sophron Solutions
Leading comprehensive advertising strategy from funnel and ad development- Outlined and deployed integrated Facebook and Instagram advertising strategies focused on lead generation and conversion optimization- Developed forecasting processes and funnel mapping systems specifically for Meta advertising campaigns- Created scalable Facebook advertising processes for consistent lead generation across multiple client accounts- Built comprehensive Meta advertising dashboards and reporting systems to track ROAS and campaign performanceCampaign Management & Optimization- Pioneered creation and management of Meta advertising campaigns from audience research to conversion optimization- Managed Facebook and Instagram campaign development covering creative testing, ad copy development, audience targeting, and retargeting strategies- Elevated Facebook and Instagram presence through systematic creative testing that increased engagement and lead quality- Implemented advanced Meta advertising protocols for creative development and campaign optimizationBusiness Development & Operations- Led projects for marketing campaign development, brand collateral creation, and long-term strategic planning- Supervised external consultants, web developers, and online platform vendors for seamless project delivery- Facilitated pricing strategies for new service packages and conducted scope of work analysis- Investigated and fostered engagement with new stakeholders and emerging marketing channels
EDUCATION
UBSS
Master of Business Administration, Entrepreneurship
Ateneo de Manila University
Bachelor's Degree, Communication, General
The Australian National University
Graduate Certificate, Management
International Institute of Digital Marketing
Certified Digital Marketer, Digital Marketing
ABOUT GEEROH EBRADA
Most outreach gets ignored for the same reason most funnels underperform:the message is off, the positioning is blurry, or there isn’t enough trust for the next step to feel worth taking.That’s the kind of thing I pay attention to.I’ve spent the last 8+ years working across account management, paid media, funnels, copy, landing pages, and performance strategy in agency environments, managing 90+ client portfolios over time and $1.2M+ per year in ad spend across Google, Meta, LinkedIn, email, and now cold outbound.At the moment, I’m working inside B2B cold email as an Account Manager, helping manage campaigns, review messaging, improve reply quality, and diagnose the trust / positioning gaps that cause outreach to get ignored.So while I’m still early in cold email compared to the rest of my background, the lens I bring isn’t narrow.It’s diagnostic.I look at: • the message • the positioning • the offer • the funnel • the booking path • the trust layer underneath all of itBecause most of the time, the problem isn’t “we need more volume.”It’s that something in the path is leaking intent.That’s what I write about here:outbound, messaging, positioning, trust, conversion, and monetisation.If you’re trying to turn more attention into real conversations or real revenue, we’ll probably have something to talk about.
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