Jinu Alappatt

Assistant Manager Marketing @Aishal Medicity

Kasaragod, IN

Develop and implement marketing strategies to promote healthcare services, products, or practices.Create and manage digital and traditional marketing campaigns aimed at increasing brand awareness and driving patient acquisition.Analyze market trends, competition, and patient needs to refine marketing approaches.Ensure consistent branding across all channels (online and offline).Work on developing a unique value proposition (UVP) for the healthcare organization or service.Position the organization as a trusted authority in healthcare. Manage the organization’s website, ensuring it is user-friendly and optimized for search engines (SEO).Lead social media marketing strategies to increase engagement and awareness.Oversee online advertising efforts (e.g, Google Ads, Meta business ) to attract new patients. Develop strategies for patient retention, loyalty programs, or re-engagement campaigns.Monitor patient satisfaction and feedback to improve services and marketing efforts. Conduct research on industry trends, consumer behavior, and competitor activities to identify growth opportunities.Analyze campaign performance and patient data to optimize future marketing strategies.Use data analytics to measure ROI and effectiveness of marketing campaigns. Collaborate with physicians, healthcare providers, or other organizations for joint marketing efforts.Organize or participate in community events, health fairs, or webinars to promote the healthcare brand. Manage the marketing budget, allocating resources effectively to various campaigns, channels, and initiatives.Monitor and report on the ROI of marketing investments. Lead a team of marketing professionals, designers, and digital marketers.Collaborate with other departments, such as sales, patient services, and clinical staff, to align marketing efforts with organizational goals.

Vinayaka Missions Sikkim University

Bachelor of Arts - BA, Economics