Jina Amaro-Burns
Senior Vice President, Marketing @Landmark Credit Union
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WORK HISTORY
Senior Vice President, Marketing @Landmark Credit Union
Responsible for leading a marketing team of 18 for all marketing and community initiatives at Landmark Credit Union- Led the development of the credit union\'s 3-5 year marketing strategy- Created the organization\'s Vision, Mission and Values- Responsible for the development, research and implementation of Landmark\'s new brand refresh in 2023, including the launch of a new logo, tagline, website, and ad campaign- Doubled the marketing team to advance capabilities and marketing functions, including digital, creative content and public relations- Implemented a PR campaign to bring back TYME, an ATM Take Your Money Everywhere acronym known to many Wisconsinites, and now solely licensed to Landmark Credit Union- Improved brand awareness by 9 points in just 12 months
EDUCATION
Cardinal Stritch University
Master of Business Administration (M.B.A.)
University of Wisconsin-Milwaukee
Bachelor’s Degree, Major: Mass Communication (Advertising) /Media Studies Minor: Public Relations
ABOUT JINA AMARO-BURNS
Twenty-five years of corporate and agency experience leading global teams and delivering results. Areas of success include: brand management, marketing operations, creative strategy, strategic planning, advertising, media strategy, budget management, team leader and mentor, retail marketing, promotions, digital marketing, social media strategy & management, strategic initiatives, product strategy, cross-functional leadership, direct marketing, and public relations.
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