James Ireland
Associate Director, Marketing & Membership @Knowledge Exchange Uk
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WORK HISTORY
Associate Director, Marketing & Membership @Knowledge Exchange Uk
Cambridge, GB
Promoted to lead strategic development of marketing and membership functions, focusing on improving member value and stakeholder engagement. Leading the evolution of the member proposition and value offering Launched a new, improved online member community platform Overseeing marketing strategy, digital campaigns and CRM optimisation Driving member engagement through data insight and improved digital experiences
EDUCATION
University of Leicester School of Business
Help to Grow: Management
University of Lincoln
2:1, Marketing
University of the West of England
Finance for Non-Financial Managers
SKILLS
ABOUT JAMES IRELAND
I am an Associate Director at Knowledge Exchange UK, with responsibility across finance, HR, marketing, membership and organisational delivery within a national membership organisation that aims to develop, connect and promote knowledge exchange in the UK and beyond.My background spans consumer electronics, FMCG and a membership body, with experience in leadership roles focused on digital transformation, brand marketing and operational effectiveness. Earlier in my career, I worked across branding, digital and product management, helping organisations develop clear market positioning and bring products and services to market. This commercial foundation has shaped my focus towards growth, combining strategic thinking with practical delivery.Much of my work has involved leading digital and organisational transformation projects, helping organisations modernise systems, improve user experience and scale their activity into new markets and audiences. I have led initiatives including website redevelopment, digital platforms, brand transformation and the launch of new products and services.To strengthen my leadership and financial capability, I have completed the Help to Grow: Management programme at the University of Leicester School of Business and completed an online Finance for Non-Financial Managers course.If you are seeking mentoring support, would like to connect to discuss Knowledge Exchange UK, or have opportunities relating to Head of Operations, COO or Non-Executive Director roles, I would welcome the conversation.
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