Jimmy Ellis
VP of Digital Marketing @Eztaxreturn
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WORK HISTORY
VP of Digital Marketing @Eztaxreturn
Tampa, FL, US
Head of Marketing for 20yr old tax filing business charged with new growth targets while we rebuild our tech and analytics stack- Lead and grow our internal team while leveraging AI for increased capacity- Build and optimize omnichannel workflows- Test new channels to discover additional efficient growth- Work hands on with analytics lead to build real time dashboards and reporting- Leverage customer data to target ideal customers and influence the direction of our products and services- In-house representative to the FFA (Free File Alliance) with the IRS.
EDUCATION
University of Florida
BS
SKILLS
ABOUT JIMMY ELLIS
Experienced growth leader and strategist with a passion for developing programs that hit CAC, RAC, LTV, and revenue targets. Passion for using data driven and data informed test and learn programs to drive efficiency through the sales and marketing funnel. Dedicated to integrating AI into every possible marketing initiative to accelerate growth. This includes copy, content, analysis, process, and AI enabled platforms. Can work in the trenches directly executing campaigns, building an internal growth marketing team, or managing agencies to tackle marketing requirements. Omnichannel experience to maximize marketing spend and media mix (Direct Response, Linear TV, Radio, Streaming, Podcast, OTT, Email, Digital, Social Media, Affiliate and Influencer marketing). Recent experience in D2C consumer goods and D2C Fintech subscription models with recurring revenue. Experience with Seed and Series A, B, and C funded startups that need to hit KPI\'s for the next round of funding or to go IPO. Open to leadership, player/coach, or individual contributor roles.
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