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Jimena Rivera Alfaro
Supervisor, Trade & Partner Marketing Dtc @The Walt Disney Company
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WORK HISTORY
Supervisor, Trade & Partner Marketing Dtc @The Walt Disney Company
Lead the development and execution of co-marketing and trade marketing initiatives for Disney+, strengthening brand presence and driving business performance.• Build strategic relationships with partners, clients, and agencies while collaborating with cross-functional teams to deliver high-impact campaigns and activations.• Manage budgets, optimize resources using insights and performance data, and guide teams to ensure operational excellence and best-in-class execution.
EDUCATION
Gateway Academy
Exchange Student Program
Tecnológico de Monterrey
High School
EAE Business School
Study Abroad, Marketing
Tecnológico de Monterrey
Bachelor's degree, Marketing & Communications
ABOUT JIMENA RIVERA ALFARO
Experienced marketing professional with a dynamic background in the entertainment industry. I have experience in creative strategy, digital marketing and asset management. I’m passionate about creating compelling stories that truly resonate with audiences, aiming to turn bold, innovative ideas into unforgettable brand experiences.
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