Jim Diana
Director, National Accounts @Plata Wine Partners, Llc
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WORK HISTORY
Director, National Accounts @Plata Wine Partners, Llc
Cincinnati, OH, US
EDUCATION
Gannon University
BS - Marketing
SKILLS
ABOUT JIM DIANA
As the Director of National Accounts for Plata Wine Partners, I am responsible for building and creating private label brands for both off & on-premise national chains as well as regional chains in the Midwest and East Coast. I have been in this role for over a year and I bring 30 years of industry experience, leadership skills, and passion for the alcohol beverage sector.I started my career as a distributor on-premise wine rep with no experience and quickly rose to a management role. I then joined Treasury Wine Estates, where I spent 13 years in various positions, managing different brand portfolios, overseeing pricing strategies, executing national promotions, educating and training sales teams, and achieving sales targets and budgets. I also completed the Level 1 Sommelier Certification and was named Central Region Manager of the Year in 2007. In 2014 I took on a new role as Midwest Region Manager with Vintage Wine Estates. In 2016 I was named Regional Manager of the Year. In 2017 I took on the role as Midwest Regional Chain Manager and in 2022 expanded the role to National Accounts. I am always eager to learn new skills, take on new challenges, and share my industry knowledge with others. My goal is to contribute to the success and growth of Vintage Wine Estates and its brands.
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