Jim Banks
Director, Growth Marketing @The Step2 Company
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WORK HISTORY
Director, Growth Marketing @The Step2 Company
Streetsboro, OH, US
Leading a team accountable for eCommerce growth, SEO, content, analytics, social media, email and owned-channel performance.Leading profitable growth across owned and 3P eCommerce ecosystems (Amazon, Walmart, Target, Wayfair, Home Depot, and Step2.com)Shifted eCommerce strategy from ROAS optimization to profit-driven growth despite broader market pressureImproving organic traffic and conversion through content excellence and a GEO-focused strategy that complements paid mediaDesigning a Step2.com CX roadmap to capture lost revenue via conversion and merchandising enhancementsWorking directly with sales and retail teams to help drive growth and operational excellence across key businesses
EDUCATION
Kansas State University
Bachelor of Arts, Public Relations, Print Journalism
SKILLS
ABOUT JIM BANKS
I’m a growth marketer who loves figuring out what makes people click — literally and figuratively. Whether it’s shaping a digital strategy, optimizing an ecommerce funnel, driving profitability through advanced analytics, or leading a team through change, I bring a mix of curiosity, data smarts, and real-world practicality to everything I do.I care deeply about building things that work — from campaigns to teams to processes. I’m just as comfortable in a spreadsheet as I am brainstorming a new creative angle, and I believe the best ideas happen when people feel supported, challenged, and heard.At the end of the day, I’m here to help brands grow, help people do their best work, and keep asking “What’s the smartest next move?”
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