Jill Moore
Marketing Manager @Provance
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WORK HISTORY
Marketing Manager @Provance
Ottawa, ON, CA
Development and implementation of strategic marketing plans.• Copywriting and editing various impactful ads, blogs, newsletters, sell sheets, case studies, press releases, whitepapers and video scripts. • Copywriting, managing, and redesigning the corporate website (including new site navigation), implementing SEO, and reviewing analytics. • SEM, including Google Ads and Microsoft Advertising. • Competitive Intelligence, review and analysis. • Managing online review program, including G2 sponsorship. • Development of various product videos, including crafting new scripts, developing video content, editing and producing final videos in Camtasia. • Managing social media presence and copywriting posts.• Media planning, including research, budgeting, and purchasing across various B2B media outlets, such as LinkedIn, Twitter, and Facebook, analyzing results using Google Analytics. • Marketing automation (Click Dimensions, Marketo), developing lead nurture program, monthly newsletter program and sales enablement program. • Influencer marketing, including Google Ads, whitepapers, articles and blog posts. • Tradeshow planning, budgeting, execution and attendance. • Implementing and developing a remarketing program. • Managing webinars through Microsoft Teams and GotoWebinar.
EDUCATION
Institute of Communication Agencies
CAAP, Communication and Advertising Accredited Professional
McGill University
BA, Sociology
Centennial College
Post Graduate Diploma, Publishing
Tula Yoga Studio
Teaching Certificate, Hatha, Vinyasa, Hot or Cold Room
Algonquin College of Applied Arts and Technology
Technical Writing Certificate, Professional, Technical, Business, and Scientific Writing
SKILLS
ABOUT JILL MOORE
Nicknamed ‘Jill-of-all-trades’ and ‘the doer,’ I\'ve honed my marketing skills across SaaS software, advertising agencies, and publishing companies. I’ve implemented so many marketing tactics, managed countless budgets and written so many marketing communications plans that my keyboard is pleading for early retirement—but I haven’t even hit a mid-life crisis yet!I\'ve been around the marketing block more times than my Apple Watch can count, and yet, I still look fabulous and am constantly mistaken for the Energizer bunny. Must be all the hot yoga I do. And since you\'re still with me, I earned the nickname \'Jill-of-all-trades\' and \'the doer\' because of my experience with: • Crafting comprehensive marketing communication plans encompassing inbound and outbound tactics, including digital marketing. • Strategic Writing (and managing the production of) compelling copy for websites, brochures, blogs, social media posts, newsletters, video scripts, white papers, ads, case studies and more.• Recently harnessing the power of cutting-edge AI writing assistant solutions such as Microsoft Copilot and Grammarly.• Strategically planning media campaigns for traditional and digital. • Effectively managing social media marketing. • Implementing impactful SEM/SEO strategies. • Developing engaging Camtasia product videos.• Successfully managing tradeshows and other events.• Orchestrating successful product launches for SaaS software products.• Understanding technical products.• Competitive Intelligence, research and analysis. • Managing internal teams and external suppliers to execute a wide range of marketing programs. • On-time and under-budget project management.I\'m a great generalized marketer and can deliver success managing both internal teams and external partners. Equally comfortable taking a strategic, hands-off approach or rolling up my sleeves when needed, I adapt to the budget, goals and needs of the business. I also can\'t help but bring a \"Let\'s get it done\" mindset to every initiative. I love closure!
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