Jill Mastrianni
Vice President Marketing @Proceed
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WORK HISTORY
Vice President Marketing @Proceed
EDUCATION
University of Hartford
MBA
University of Hartford
B.S. Business
SKILLS
ABOUT JILL MASTRIANNI
Chief Marketing Officer at Proceed, responsible for brand, growth, demand, and go-to-market strategy.With 20+ years of marketing leadership experience in professional services across the legal and medical sectors, I specialize in aligning marketing to revenue, scaling demand engines, and building brands that support long-term growth. I partner closely with executive leadership to translate business priorities into focused, measurable marketing strategies.My experience includes brand evolution, service-line marketing, enterprise communications, and modern growth strategies, including SEO and emerging AEO approaches, designed to improve visibility, authority, and discoverability in increasingly AI-driven search environments. I have also led CRM implementations, budget discipline, and operational rigor to ensure marketing investments drive impact.At Proceed, my focus is on building a modern marketing function that supports growth, clarity, and execution at scale.
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